NYC startup
fromLos Angeles Times
1 day agoBlank Street lands on the West Coast
Blank Street coffee chain is expanding to Los Angeles with four new stores, starting in Beverly Hills and Studio City this year.
While I'm not typically a fan of minimalist design, some brands call for stripped-back branding, and one company that's nailing the aesthetic is Blank Street. A Gen Z favourite, the laidback highstreet coffee store knows its customers to a tee, championing chic, lowkey vibes with a deliciously Instagrammable aesthetic. Recently unveiling its slick new rebrand, Blank Street reestablishes itself as a global lifestyle brand, owning its identity as a cult favourite.