#brand-activism

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#hope #consumer-behavior #ogilvy #marketing-strategy #corporate-performativity #black-history-month
Marketing
fromThedrum
1 day ago

Save the date: Ogilvy's 'Hope Creates Impact' session

Brands can leverage hope to inspire consumers and create a positive impact in a changing world.
Social justice
fromThe Nation
2 months ago

In the Trump Era, Celebrating Black History Month Feels Radical Again

Corporate brands significantly reduced Black History Month marketing and social media engagement in 2025 compared to their performative displays following George Floyd's 2020 murder, reflecting broader retreat from racial equity commitments.
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