#brand-ambassadors

#brand-ambassadors

In the men's sections of Black beauty supply stores, his airbrushed mug and smizing hazel eyes are plastered on nearly every package: brushes, afro picks, curl sponges, curl cream, velvet durags, satin durags, silk durags, uh, turban durags. Sometimes I'll just walk into the shop to closely examine his mannerisms on each cardboard box.

In 2024, brands in the U.S. spent over $7.1 billion in influencer marketing, confirming that brand ambassadorships have evolved into a cornerstone strategy.