#brand-control

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fromAdExchanger
3 weeks ago

This Company Says It's Found A Way To Balance Automation With Human Control | AdExchanger

Creative Hub allows brands to analyze current ads to determine what is and isn't working and revise accordingly. For example, one client saw that ads set in daytime performed noticeably worse than ads in nighttime settings.
Marketing
Mental health
fromwww.adweek.com
4 months ago

Duke's White Lotus Response Squandered an Opportunity

Brand control versus cultural relevance is a significant tension in marketing, especially as brands engage with dynamic cultural narratives.
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