Digital lifefromThe Mirror US6 days agoThis AI influencer earns more than most human celebritiesVirtual influencers are eclipsing human celebrities in social media brand deals, follower counts, and earnings.
fromEMARKETER2 months agoUS sponsored content to pass $10BUS revenues from social media sponsored content will reach $10.52 billion this year, marking a 15.0% YoY increase, per our March 2025 forecast.
fromNew York Post3 months ago'Salty' tennis star tired of getting 'left out' of brand deals as WAGs cash in"Let's talk brand deals for a second. Tennis aesthetics are in right now, right? Brands are choosing WAGs over actual athletes... why?"Women in technology
fromDigiday4 months agoTop Roblox creators don't view brand deals as a significant revenue streamRoblox creators primarily profit from direct player sales rather than brand deals, making brand collaborations less appealing for significant revenue generation.Marketing tech
ExercisefromCulturess4 months agoWe need more honest fitness influencersFitness influencers significantly shape the industry's landscape, yet many grapple with the conflict between authenticity and profit.