fromThe Drum
5 days agoMarketing
HootSuite rebrands to reflect the serious side of social media
HootSuite rebranded Owly to a more serious black-and-white identity to reflect social media maturity and better appeal to enterprise customers.
After a three-year hiatus, Cheez-It has officially brought its mascot Prince Cheddward out of retirement in time for this year's Citrus Bowl. As sports marketing gets more crowded, Cheez-Ithopes its revived brand mascot will drum up enough fan nostalgia to drive more sales. "He's a fan-favorite asset who helps us stand out without needing to 'out-spend' or 'out-shout' anyone," said Cara Tragseiler, senior brand director for Cheez-It. It's increasingly necessary for brands to find new ways to break through the noise.