#rebrand
#rebrand
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fromCreative Bloq
4 days agoThis fintech rebrand is refreshingly human
Financial brands have developed a reputation for being corporate and oftentimes, a little dull, but that doesn't have to be the case. Switching up the stereotype is Tilt, a fintech company focused on empowering people without dwelling on their financial past. The best rebrands strengthen a brand by digging into its heritage and values, creating a new identity that's succinct and strong.
Graphic design
fromBusiness Insider
3 weeks agoFrom gas stations to a controversial logo change: The history of Cracker Barrel in photos
For decades, Cracker Barrel's logo included an overall-clad man with his arm on one of the namesake barrels. This year, the restaurant chain decided to change it. Following the change, social media users revolted, and the company's stock price dropped. It's not the company's first controversy. Founded decades ago as a roadside stop for sit-down meals, the restaurant and general store chain has endured protests, discrimination lawsuits, and trademark infringement claims.
Food & drink
Graphic design
fromCreative Bloq
3 months agoI'm surprisingly into Microsoft Security's colourful rebrand
Microsoft Security's rebrand emphasizes a human-centered approach to cyber protection, moving away from dark and threatening symbolism.
The rebranding showcases modernity and accessibility, presenting security solutions as reassuring and proactive.
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