ApplefromTECHBOOK4 weeks agoHow Famous Tech Brands Got Their NamesTech brand names prioritize authenticity, brevity, memorability, and symbolic meaning, often reflecting personal stories, alphabetical strategy, or numerical symbolism (Apple, Amazon, Google).
MarketingfromFast Company5 months agoConsumers like misspelled brand names as long as they make sense, research showsConsumers accept mild or product-relevant misspellings in brand names, but respond negatively to extreme or linguistically unrelated misspellings.