Marketing
fromFood & Beverage Magazine
1 day agoG Hughes Relaunch: New Sauces & Brand Identity
G Hughes relaunches with new zero sugar BBQ sauces and updated packaging to enhance consumer flavor experiences and align with health trends.
On February 18, Snapple's parent company, Keurig Dr Pepper, announced that the beloved tea brand is unveiling a refreshed visual identity designed to "return the Snapple brand to icon-status." The new look, which will roll out beginning this March, includes new graphics, a logo inspired by the brand's '90s look, and an updated bottle design that hearkens back to its original glass packaging.
When the lights finally dimmed at the 2025 Victoria's Secret Fashion Show last night, the first thing guests saw was a gold light emanating from backstage. Model Jasmine Tookes, 9 months pregnant, opened the show in a gold macrame dress with drop pearls and a pearl and crystal wing in the shape of a clam shell. Art buffs might notice that the shell is a callback to Sandro Boticelli's renaissance painting "Birth of Venus," symbolizing sensuality, divine beauty, rebirth, and new beginnings. The cultural reference is a more elevated and considered nod to womanhood than the show's previous themes which have included "Santa's Helpers" or "delicious sweets."