#bricks-and-mortar

#bricks-and-mortar

To me, it's clear: Topshop cannot win without a credible bricks-and-mortar strategy. Online, social, and the use of influencers will drive awareness and reach, yes, but relevance is built in real life.

"We were hoping to do a more complete job at representing our bright and retro branding," MacPherson said of the new space. "This can be seen through our epoxy speckled flooring that has our key colors of orange, teal and white in it."

Next's expansion at Bluewater signifies a major investment in physical retail, with the new store set to open in 2026, reinforcing the centre's retail leadership.