#consumer-experience

#consumer-experience

To me, it's clear: Topshop cannot win without a credible bricks-and-mortar strategy. Online, social, and the use of influencers will drive awareness and reach, yes, but relevance is built in real life.

My approach has always been to start with deep audience segmentation in these organizations. This moves beyond basic demographics and focuses more on nuanced consumer needs.

Test rides of electric bikes are crucial before making a purchase because you can experience the bike's performance, comfort, and overall ride quality firsthand.

Working in silos can lead to fragmented experiences, inefficiencies, and lost revenue, underscoring the need for synchronized commerce across all facets of retail operations.

With the course we are on and strong momentum we are enjoying, we believe HBO Max far better represents our current consumer proposition,

Treating myself to a night out or a day snowboarding felt out of reach, and I couldn't imagine any way around it until I saw an ad for secret shopping.

It was packed. People were very courteous. Things were organized and the cashiers were very helpful.

It was a bit crazy when we first noticed. We realised what had happened pretty quickly and knew it was just an accident. So, to be fair, it was pretty funny.

The key distinction between chain restaurants and franchises lies in ownership and operational control; chain eateries are corporate-owned, while franchises feature independent operators.

Furniture shopping can be overwhelming," says Canada-based furniture co. Sundays. "We do things differently. We curate a small collection of truly great pieces, so every choice is a good one."

Tilt Beauty is the first beauty brand to receive The Arthritis Foundation’s Ease of Use Certification, making it particularly appealing for consumers with arthritis.

Sephora's CEO Artemis Patrick shared that the redesign aims to provide a consistent consumer experience across all North American stores. This project is the company's largest capital undertaking in history.

I went on December 23 and was surprised to see how much inventory was left. It was crowded, but it wasn't stifling with no empty shelves.

AI is transforming how marketers work, enabling faster, smarter, and more effective decision-making. It's about enabling teams to focus on strategy, creativity, and impact.