#ceo-social-media

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Social media marketing
fromFast Company
1 week ago

McDonald's knew what it was doing all along with this week's 'Burgergate'

McDonald's CEO's awkward Big Arch burger video went viral, generating millions in earned media value and sparking a competitive cycle of CEO response videos from rival fast food brands.
Marketing
fromwww.cnbc.com
2 months ago

Your CEO wants to be a social media influencer. Is it cool or cringy?

CEOs' increased social media presence can boost visibility but carries reputational and business risks, as missteps can provoke backlash and material consequences.
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