#channel-convergence

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Marketing
fromAdExchanger
1 day ago

TV Ad Buying Is 'Massively Siloed' - Can AI Help Change That? | AdExchanger

AI can break down silos in video advertising by surfacing insights, enabling cross-channel buying workflows that match converging viewing habits and expand marketers' comfort zones.
E-Commerce
fromWWD
3 months ago

How Key Beauty Shopper Behaviors Are Changing - and How to Evolve With Them

Online sales now exceed 50% of the beauty market, Amazon and omnichannel convergence are driving growth, and prestige–mass boundaries are disappearing.
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