#consumer-data

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Marketing tech
fromAdExchanger
1 week ago

Dentsu's Carat Partners With An AI Platform To Bring Its Agents (Almost) To Life | AdExchanger

Carat partners with Vurvey Labs to utilize AI-driven video surveys for improved audience insights, reducing the need for in-person interviews.
fromFortune
1 week ago

NIQ CEO on going public: 'We're sitting on a goldmine of data. We cover 85% of the world's population'

The IPO of NIQ raised $1.05 billion, crucial for reducing its $4.3 billion debt, with CEO Jim Peck emphasizing the importance of capital over brand awareness.
US politics
fromVulture
3 weeks ago

It's Not You, It's Really HBO Max Again

The Warner Bros. Discovery streamer has suffered as much of an identity crisis as anyone in terms of its name and aesthetic (RIP purple forever).
Television
Women in technology
fromwww.bbc.com
1 month ago

Menstrual tracking app users cautioned about risks

Menstrual cycle tracking apps pose privacy and safety risks, with potential for data misuse leading to discrimination and job prospects issues.
fromFast Company
1 month ago

Uber is launching a new Creative Studio for brands

Uber launches Creative Studio to assist brands in creating ads and real-life experiences using their extensive customer data.
Privacy professionals
fromTechCrunch
2 months ago

Data broker giant LexisNexis says breach exposed personal information of over 364,000 people | TechCrunch

LexisNexis suffered a data breach affecting over 364,000 individuals, exposing sensitive personal data.
Data brokers profit from selling consumer data, impacting privacy and security.
fromThe Drum
2 months ago

'No longer just for retail': Experts on retail media's new frontiers

One of the most exciting shifts in retail media is the rise of networks built by non-retail companies, capitalizing on years of rich first-party behavioral and transactional data.
Marketing tech
fromNature
6 months ago

What went wrong at 23andMe? Why the genetic-data giant risks collapse

23andMe faces severe struggles, raising concerns about consumer genetic data and the future of the industry.
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