fromThe Drum7 months agoMarketingHow mobile bridges the gap between commerce media networks, consumers and advertisersCommerce media networks present both opportunities and challenges for advertisers seeking to leverage consumer data for targeted advertising.
fromThe Drum2 months agoMarketingHow can B2B advertisers get their targeting strategy ready for 2025's privacy pivot?Advertisers must adapt to new privacy regulations and evolving targeting strategies to remain effective in a changing landscape.
fromThe Drum7 months agoMarketingHow mobile bridges the gap between commerce media networks, consumers and advertisersCommerce media networks present both opportunities and challenges for advertisers seeking to leverage consumer data for targeted advertising.
fromThe Drum2 months agoMarketingHow can B2B advertisers get their targeting strategy ready for 2025's privacy pivot?Advertisers must adapt to new privacy regulations and evolving targeting strategies to remain effective in a changing landscape.
HealthfromNature3 months agoWhat went wrong at 23andMe? Why the genetic-data giant risks collapse23andMe faces severe struggles, raising concerns about consumer genetic data and the future of the industry.
Tech industryfromwww.nytimes.com3 months agoTexas Sues Allstate Over Its Collection of Driver DataTexas sued Allstate for illegally tracking drivers through phone apps and violating privacy laws.The state's lawsuit claims millions of Americans' personal data was sold without consent.
MarketingfromArs Technica4 months agoBuying a TV in 2025? Expect lower prices, more ads, and an OS war.The TV industry will prioritize advertising technologies over hardware advancements in 2025.Walmart's acquisition of Vizio will significantly influence the direction of TV advertising and user data collection.
Digital lifefromNew York Post5 months agoHere's how to tell if your air fryer is spying on you: 'This is often done'Air fryers may invade privacy by collecting personal data, including location and audio permissions, often without proper consent.
MarketingfromThe Drum6 months agoIf you're advertising using consumer data, show them a real value exchangeMarketers should reassess if personalized ads deliver enough value for consumer data use.The importance of a clear value exchange in building consumer trust and loyalty is critical.
Privacy professionalsfromFederal Trade Commission9 months agoBehind the FTC's Inquiry into Surveillance Pricing PracticesData collection and targeted pricing have evolved from traditional methods to surveillance pricing through advanced technology.