#consumer-perception

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fromBored Panda
1 week ago
Graphic design

27 Horrible Redesigns That Got Shamed Online

Rebranding can cause consumer apprehension if it strays from established brand identities.
Typography
fromCreative Bloq
2 months ago

Woah, the Ford logo is really confusing people online

The Ford logo has always included a curlicue, surprising many fans and illustrating the Mandela effect.
#ai-advertising
more#ai-advertising
Artificial intelligence
fromMarketplace
2 months ago

Super Bowl to feature AI product ads from Big Tech - Marketplace

Companies are cautious about how to market AI in Super Bowl ads to avoid backlash.
AI commercials are expected to be a significant trend during the Super Bowl broadcasts.
Marketers may use AI in creating Super Bowl commercials while still drawing on traditional strategies.
#environmental-impact
fromwww.nytimes.com
3 months ago
Digital life

How Do You Convince Consumers to Eat Plant-Based Meat?

The imitation meat industry struggles with public perception related to health and processing as sales begin to stabilize after earlier growth.
fromNature
9 months ago
Science

This lab-grown meat has a beefy flavour boost

Cultured meat flavor enhancement through Maillard reaction may improve consumer acceptance.
Digital life
fromwww.nytimes.com
3 months ago

How Do You Convince Consumers to Eat Plant-Based Meat?

The imitation meat industry struggles with public perception related to health and processing as sales begin to stabilize after earlier growth.
fromNature
9 months ago
Science

This lab-grown meat has a beefy flavour boost

Cultured meat flavor enhancement through Maillard reaction may improve consumer acceptance.
more#environmental-impact
fromwww.standard.co.uk
3 months ago
London

Tube adverts for Islamic investment platform showing burning US and euro banknotes banned by regulator

Wahed Invest's ads featuring burning banknotes were banned for potentially causing serious offence, despite claims of promoting a fairer financial system.
fromAdweek
4 months ago
Marketing

Unlikability Could Be Your Brand's Secret Weapon

Brands must examine their reasons for being overlooked or avoided, not just focus on how to be liked.
Miscellaneous
fromFortune Well
5 months ago

How a campaign attacking plant-based meat led to a Beyond reformulation

The Beyond Burger revolutionized plant-based eating, but a 2019 campaign unfairly challenged its health benefits, impacting consumer perception significantly.
fromAdweek
8 months ago
Marketing

Taglines Are Fun and Effective. But There's an Art to Them

Brand love can't be bought; it must be earned. Taglines play a crucial role in shaping consumer perceptions and brand understanding.
Cars
fromwww.nytimes.com
10 months ago

Toyota and Other Japanese Carmakers Say They Mishandled Safety Tests

Japanese automakers like Toyota and Honda mishandled vehicle testing in the past decade, causing concerns about quality and impact on consumer perceptions.
fromCreative Bloq
10 months ago
Artificial intelligence

"Ghoulish" Toys 'R' Us AI ad feels like the death of creativity

Toys 'R' Us's recent AI-generated ad has unnerving and offbeat qualities, potentially creating negative backlash.
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