#consumer-perception
#consumer-perception

White Label vs. Private Label: What's the Difference, and What's Best for Your Brand?

White label provides finished goods with branding, while private label allows customization, impacting margins, timeline, and customer loyalty.

Graphic design

fromThe Business of Fashion

The secret ingredient of fashion? Graphic design. The pros explain all

Graphic design is essential in fashion branding, shaping consumer perceptions and reinforcing brand identity.

Why DTC Is Finally Investing in Brand Marketing

The hill really represents ... the hard work we have been doing and that we continue to do. Over the last few years we've been a bit quieter about what we've been doing, but the work is always there.

Marketing tech

fromInsideEVs

Americans Are Warming Up To EVs More And More: BMW Study

75% of surveyed Americans believe 75 miles of range is adequate for daily driving demands, while 92% acknowledge the importance of investing in EV technology.

Alternative transportation

Social media marketing

fromMarketing Dive

Walmart challenges consumer perceptions with 'Who Knew?' campaign

Walmart launches 'Walmart. Who Knew?' campaign to change consumer perceptions about the retailer.

2 months ago

The debrief on the Kia logo debacle you didn't know you needed

The new Kia logo was meant to reflect modernity but instead created confusion, leading many to misread it as 'KN' instead of 'Kia'.

Graphic design

2 months ago

Nope, your logo didn't fail because 'people don't like change' - it's because it's not as good as these

Bad rebranding is often met with backlash because it fails to meet design standards, not simply due to resistance to change.

Ford Reputation Crushed in New Survey

Ford has ranked last among legacy car makers in the Axios Harris Poll 100, signaling growing concerns over its reputation.

Typography

Woah, the Ford logo is really confusing people online

The Ford logo has always included a curlicue, surprising many fans and illustrating the Mandela effect.

Startup companies

from24/7 Wall St.

2 months ago

Ford Reputation Crushed in New Survey

Ford has ranked last among legacy car makers in the Axios Harris Poll 100, signaling growing concerns over its reputation.

Typography

fromHarvard Business Review

Woah, the Ford logo is really confusing people online

The Ford logo has always included a curlicue, surprising many fans and illustrating the Mandela effect.

Kantar: Apple is the World's Most Valuable Brand at $10.7 Trillion

Apple remains the most valuable global brand for the fourth year in a row, growing 28% in brand value.

Tech brands lead the brand value rankings, signifying the dominance of technology in consumer perception.

AI is transforming various sectors, including apparel, demonstrating its expanding influence beyond traditional tech brands.

US Elections

fromSlate Magazine

3 months ago

Are Brown Eggs Healthier Than White Eggs?

Egg color does not affect nutritional value, despite consumer misconceptions about brown eggs being healthier than white eggs.

fromBored Panda

3 months ago

27 Horrible Redesigns That Got Shamed Online

Rebranding can cause consumer apprehension if it strays from established brand identities.

Marketing tech

fromAdweek

4 months ago

Why CTV Ad Buyers Are Still Skeptical About Generative AI

Connected TV advertisers are cautious about using generative AI for creative and buying due to concerns about quality and consumer perception.

Artificial intelligence

The Consumer Psychology of Adopting AI

AI adoption is lagging due to psychological barriers and negative perceptions, even though many strategists recognize its importance.

fromAdweek