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Marketing tech
fromAdExchanger
1 week ago

The Best Way To Embrace Convergent TV? Break Down The Silos Between Linear And Streaming | AdExchanger

Marketers must adopt convergent TV strategies that blend linear and streaming approaches rather than debating programmatic versus direct buying methods.
Marketing tech
fromAdExchanger
1 month ago

2026 Events & Award Deadlines | AdExchanger

2026 events: Convergent TV & awards in NYC March 5–6; Programmatic AI in Las Vegas May 18–20; Programmatic IO & awards in NYC Sept 28–29.
Marketing tech
fromAdExchanger
5 months ago

How AI Helped Tatari Double Revenue Without Adding (or Losing) Staff | AdExchanger

Embedding AI across measurement, planning, and operations enabled Tatari to double revenue without adding headcount through engineering-first automation and efficiency.
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