#cookieless-future

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#first-party-data #customer-centricity #ad-tech #customer-loyalty #data-privacy-regulations
Marketing tech
fromThedrum
1 week ago

The Marketer's Dream: Solve for Inflation and Privacy in One Fell Swoop

Marketers must prioritize first-party data and customer-centric strategies to offset cookieless tracking, signal loss, and economic pressure on advertising performance.
Marketing tech
fromForbes
2 weeks ago

The Cookieless Future: Why Loyalty Programs Are A Smart Antidote For Marketers

Brands must replace third-party cookie tracking with loyalty programs to collect first-party data and sustain personalization, retargeting, and customer recognition in a cookieless future.
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