#cookieless-future

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#first-party-data #google-analytics-4 #data-privacy #marketing-measurement #digital-analytics-transition
Data science
fromThedrum
1 week ago

Google Analytics 4: What you need to know about the future of analytics?

Google Analytics 4 replaces Universal Analytics by July 2023, requiring marketers to transition immediately to maintain year-on-year performance data and adapt to a cookieless future driven by privacy regulations and browser controls.
fromThedrum
1 month ago

The Marketer's Dream: Solve for Inflation and Privacy in One Fell Swoop

On the economic outlook front, inflation remains high and consumer confidence is wavering amidst discussion of a possible recession. The forecasted pullback in discretionary consumer spending after several volatile pandemic years has many brands hedging their bets and looking to limit investment to tried-and-true tactics. However, the ad tech landscape is experiencing a monumental shift that's directly impacting the efficacy of those proven historical efforts.
Marketing tech
Marketing tech
fromForbes
2 months ago

The Cookieless Future: Why Loyalty Programs Are A Smart Antidote For Marketers

Brands must replace third-party cookie tracking with loyalty programs to collect first-party data and sustain personalization, retargeting, and customer recognition in a cookieless future.
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