#creative-briefs

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Marketing tech
fromThe Drum
4 days ago

'We get to something interesting, faster': BBDO is using AI to write better briefs

Generative AI accelerates brief creation and strategy analysis while identifying brand tropes and refining language to produce more original, targeted creative briefs.
Marketing
fromItsnicethat
2 months ago

POV: Are client briefs getting worse?

The modern creative brief is weakening, often reduced to vague, recycled objectives, creating a measurable skills gap in agencies and client organizations.
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