#creator-generated-content

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#influencer-marketing #consumer-trust #economic-uncertainty #ad-effectiveness #creative-benchmarking
Social media marketing
fromThe Drum
1 day ago

How influencer marketing will change during the recession, according to experts

Influencer marketing will remain a cost-efficient, high-ROI channel that delivers authentic consumer reach, scalable creator content, and actionable insights during economic uncertainty.
Marketing tech
fromMarketing Dive
2 months ago

How Danone optimizes creator-driven ads as investment surges

Rapidly growing creator ad investment faces major inefficiencies as many creator ads lack early branding and engagement, prompting benchmarking tools to improve effectiveness.
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