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fromThe Drum
6 days ago

What is content strategy and how do you develop a successful one?

I have zero sense of direction, so when I travel, I rely heavily on my Google Maps app. Before I take a road trip, I mark the points where I need to go, where I will stop for breaks, and how long it will take to get to my destination. A content strategy is the same premise. Content is created to guide users on where they need to go, the stops they need to make along the way, and the destination they should arrive at.
Marketing
France news
fromThe Local France
3 weeks ago

French electricity bills to fall 5% from February

France will lower the CTA levy by 5% from February 1, reducing electricity bills and saving households about €10–€12 yearly and businesses €200.
FC Barcelona
fromBarca Universal
3 months ago

CTA president defends refereeing decisions in El Clasico amid Barcelona outrage - 'Good and accurate' | Barca Universal

The Technical Refereeing Committee upheld all major refereeing decisions in Real Madrid's 2-1 win, affirming the officiating was correct, good, and accurate.
Chicago Cubs
fromChicago Sun-Times
8 months ago

CTA has paid some workers not to work since the pandemic, costing taxpayers more than $1 million, report says

The Chicago Transit Authority paid over $1 million to employees who did not work during the pandemic.
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