I have zero sense of direction, so when I travel, I rely heavily on my Google Maps app. Before I take a road trip, I mark the points where I need to go, where I will stop for breaks, and how long it will take to get to my destination. A content strategy is the same premise. Content is created to guide users on where they need to go, the stops they need to make along the way, and the destination they should arrive at.
For your company and your products, your logo, packaging, and the impression you make via search engines and digital channels are the first things that clients and consumers will register. Controlling your brand image is linked to your success, and a polished professional look is vital. Design needs today aren't restricted to graphic design - they also include effective website and UX/UI design.