fromFast Company
7 hours agoSometimes shoppers don't know what they really want. Here's how SharkNinja deals with that problem
Some innovative products are designed to solve a specific pain point for consumers, while others will address a problem they don't even realize they have. Take soggy sandwiches, for example. A focus group wouldn't necessarily highlight the need for a cooler that keeps sandwiches from getting soggy-but once the problem was identified, it helped inform the design of Ninja's line of FrostVault coolers, according to Michelle Crossan-Matos, the chief growth officer of SharkNinja.
Growth hacking