#customer-psychology
#customer-psychology

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Don't Sell Features - Sell How Your Product Makes People Feel

Over 50% of purchasing decisions are emotion-driven; businesses should emphasize how products improve customers' lives rather than listing features.

Deliverability

fromMarTech

1 week ago

6 post-purchase moments that shape customer lifetime value | MarTech

Post-purchase emails should address customer doubts and build confidence beyond transactional updates to strengthen loyalty and long-term value.

Marketing

fromThe Drum

4 months ago

Brands are wasting 95% of their B2B marketing: business marketing in a personal world

Businesses should market to B2B buyers like consumers, focusing on emotions and storytelling because buyers remain human with desires and feelings.

fromFood & Beverage Magazine

7 months ago

Upselling Without the Hard Sell: How Bartenders and Floor Managers Boost Profits with Subtle Recommendations - Food & Beverage Magazine

"The moment a guest feels like they're being manipulated into spending more money, you've lost them. But when they feel like you're genuinely helping them discover something they'll love, they're not only willing to spend more—they're grateful for the recommendation."

Food & drink

Marketing tech

fromForbes

10 months ago

5 ChatGPT Prompts To Make Your Offer Irresistible To Customers

To attract clients, businesses must understand the emotional and psychological reasons behind their purchasing decisions.