#daivid

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Media industry
fromExchangewire
1 day ago

New AI Study Shows Effie UK Winners Outperform on Emotion, Attention & Correct Brand Recall

Effie UK Award winners outperform non-winning campaigns in emotional engagement and brand recall.
fromExchangewire
11 months ago
Data science

Creative Effectiveness Platform DAIVID Hires Eli Drake as its New Head of Data Science

Eli Drake, experienced in business intelligence and research analysis, joins DAIVID as head of data science to enhance AI-powered solutions for creative effectiveness in advertising.
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