#creative-campaigns

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#advertising
Marketing tech
fromCreative Bloq
1 month ago

I physically recoiled when I heard about Lynx's new scratch and sniff billboard

Lynx's new billboard campaign redefines interactive advertising by incorporating a scratch-and-sniff element, challenging conventional perceptions of out-of-home marketing.
The campaign cleverly marries silliness with provocative design to engage audiences both physically and visually.
Marketing tech
fromCreative Bloq
1 month ago

I physically recoiled when I heard about Lynx's new scratch and sniff billboard

Lynx's new billboard campaign redefines interactive advertising by incorporating a scratch-and-sniff element, challenging conventional perceptions of out-of-home marketing.
The campaign cleverly marries silliness with provocative design to engage audiences both physically and visually.
more#advertising
Marketing tech
fromThe Drum
3 months ago

Martech for Drummies: The top 10 mysteries demystified

Marketers should focus on understanding and simplifying martech rather than just accumulating data and tools.
fromExchangewire
3 months ago

New AI Study Shows Effie UK Winners Outperform on Emotion, Attention & Correct Brand Recall

According to new data, Effie UK Award winners generate significantly stronger positive emotions, higher brand recall, and greater audience attention compared to non-winning campaigns.
Media industry
Graphic design
fromCreative Bloq
3 months ago

The best print ads of the 2020s so far, as picked by experts

The 2020s have seen a resurgence in impactful print advertising that connects emotionally and challenges perceptions.
fromFast Company
4 months ago

This $5 cowboy hat is designed to smuggle a secret soda (or beer)

The 10-gallon hat, designed by Evolution Fresh to smuggle Real Fruit Soda into venues where BYO is banned, combines utility with playful marketing.
Growth hacking
fromCreative Bloq
4 months ago

This St Patrick's Day, we look back on the best Guinness adverts of all time

Guinness has consistently set advertising standards with creative and iconic campaigns, successfully reinventing its image over decades.
Miami food
fromThe Drum
4 months ago

The American Advertising Awards Miami 2025 - a night of creative excellence

Markham Yard's campaign 'Good Karma by the Pint' effectively boosted blood donation levels post-pandemic through innovative engagement with younger audiences.
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