#creative-campaigns

[ follow ]
Marketing tech
fromThe Drum
1 day ago

Martech for Drummies: The top 10 mysteries demystified

Marketers should focus on understanding and simplifying martech rather than just accumulating data and tools.
Media industry
fromExchangewire
1 day ago

New AI Study Shows Effie UK Winners Outperform on Emotion, Attention & Correct Brand Recall

Effie UK Award winners outperform non-winning campaigns in emotional engagement and brand recall.
#marketing
Growth hacking
fromFast Company
1 month ago

This $5 cowboy hat is designed to smuggle a secret soda (or beer)

Evolution Fresh's 10-gallon hat campaign cleverly merges functional design with marketing, promoting Real Fruit Soda as a healthier alternative for consumers.
fromAdweek
6 months ago
Graphic design

Adobe Splits Global Creative Between Dentsu and Stagwell

Adobe has selected Stagwell and Dentsu Creative to lead global creative campaigns for its Digital Media business.
Growth hacking
fromFast Company
1 month ago

This $5 cowboy hat is designed to smuggle a secret soda (or beer)

Evolution Fresh's 10-gallon hat campaign cleverly merges functional design with marketing, promoting Real Fruit Soda as a healthier alternative for consumers.
fromAdweek
6 months ago
Graphic design

Adobe Splits Global Creative Between Dentsu and Stagwell

Adobe has selected Stagwell and Dentsu Creative to lead global creative campaigns for its Digital Media business.
more#marketing
Marketing
fromAdweek
2 months ago

How to Make the Best Social Cuts for Your Super Bowl TV Ad

TikTok can amplify Super Bowl ad effectiveness through engaging content and pre-game marketing.
Collective smaller ads are increasingly becoming more impactful than a single large Super Bowl ad.
#advertising
fromThe Drum
5 months ago
Marketing

Best Ads of the Week: Nike's Wu-Tang Dunk revival & WeRoad's holiday horror story

Nike revives Wu-Tang Clan Dunk sneakers, celebrating their cultural legacy in a new ad campaign.
Apple promotes its AI tools through relatable ads, demonstrating practical applications in daily life.
Yankee Candle encourages magical holiday moments through its new campaign.
fromHubspot
4 months ago
Marketing

4 Clever Olympics Marketing Campaigns [+Top Takeaways]

Olympic marketing campaigns showcase creativity and evoke specific tones to resonate with audiences.
fromThe Drum
5 months ago
Marketing

Best Ads of the Week: Nike's Wu-Tang Dunk revival & WeRoad's holiday horror story

Nike revives Wu-Tang Clan Dunk sneakers, celebrating their cultural legacy in a new ad campaign.
Apple promotes its AI tools through relatable ads, demonstrating practical applications in daily life.
Yankee Candle encourages magical holiday moments through its new campaign.
fromHubspot
4 months ago
Marketing

4 Clever Olympics Marketing Campaigns [+Top Takeaways]

Olympic marketing campaigns showcase creativity and evoke specific tones to resonate with audiences.
more#advertising
fromDigiday
6 months ago
Marketing

Digitas, Critical Mass and Twitch are among the 2024 Digiday Awards winners

Innovative brand engagement is driven by interactive experiences, emotional storytelling, and data-driven personalization to connect authentically with diverse audiences.
[ Load more ]