"I loved this campaign, not only because it had dozens of cute cats in, but also because I thought the emotional triggers used to convey the campaign message were really on the money. It's a great example of a simple yet innovative idea can take a brand in a new direction, and a great use of creative."
"Utterly fantastic, just when you thought Old Spice was dead in the water the brand seized the opportunity to invigorate and target new markets through a brilliant combination of viral and social media."
"Just genius, fantastic creative and very, very funny. This TV ad allowed the brand to cut through with a memorable and truly viral ad that worked both on and offline."
Featured campaigns include Ikea Cats, Old Spice's "The man your man could smell like", Irn-Bru's "Bruzil: The road to 2034", Specsavers' Lynx parody "Specs Effect", and Welcome to Yorkshire's "Welcome to a whole lot more going on". Ikea Cats leveraged dozens of cats and emotional triggers with a simple, innovative idea and strong creative. Old Spice combined viral and social media to revitalize and target new markets. Irn-Bru delivered a quirky, well-executed international campaign across ambient, print, digital, film and radio. Specsavers produced a memorable TV ad that drove viral, online and offline cut-through. Welcome to Yorkshire achieved major industry awards for its campaign.
Read at The Drum
Unable to calculate read time
Collection
[
|
...
]