"I do think [agentic] changes everything," says LiveRamp CEO Scott Howe on this week's episode of AdExchanger Talks. "But I'm not a big subscriber of, 'Hey, we're all going to buy agentically.'"
CTV Is Stuck In Its Growing Pains. Can AI Save the Day? | AdExchanger
CTV advertising still struggles with frequency capping and measurement while AI becomes ubiquitous and data partnerships aim to connect viewing and purchasing signals.
Comscore Debuts A Way To Turn Consumer Profile Data Into ID-Free Audiences | AdExchanger
Comscore's Data Partner Network uses AI to convert ID-based datasets into ID-free audience segments for privacy-friendly, predictive audience targeting.