All of us live in an age where we're bombarded by social media and artificial intelligence - when striving to be your authentic self becomes an increasingly difficult task. Yet, even if it has somehow become a common goal, it is unclear how many of us can truly define the "authenticity" that we say we are pursuing.
In my teens I raced through Agatha Christie, Alistair MacLean and the like, and Reader's Digest too, countless editions of which were lined up beside every toilet in the house.
A company's brand is incredibly powerful and indicative of the success of the business as a whole. If customers think highly of a company's services, customer interactions, or quality goods, it has the potential to transform their position within the marketplace.