#digital-audio-advertising

#digital-audio-advertising

Marketers increasingly view digital audio as a high-value advertising channel, with 79% having used it and 65% likely to increase investment, primarily valuing its ability to build new brand audiences through incremental reach.

Viant's direct integration with iHeartMedia and Triton Digital enables programmatic buying and shared audience IDs across broadcast radio, podcasts, and streaming audio.

SiriusXM positions CRL+Z as an advertiser guide claiming the largest North American digital audio advertising ecosystem and targeted Gen Z reach and segments.

AdTonos and NumberEight's partnership reinvents targeted digital audio advertising while prioritizing user privacy.