Inside the 2025 global e-commerce shift: How DTC brands are navigating tariffs, rethinking fulfillment, investing in advertising and protecting profitability
DTC brands must adapt to complex e-commerce landscape with dynamic tariffs and fulfillment challenges.
Despite obstacles, brands are committed to profitable global growth strategies.
Adapting operational models and leveraging localized fulfillment is key for successful international expansion.
Former Google, MNTN Execs Raise $5.5M to Help Brands Build TV Ads With AI
"Google, or Meta, makes the majority of their money from driving performance outcomes. If we can take the biggest platform-streaming-and drive performance outcomes, we see a huge Trade Desk-like opportunity to be the leader in the space."
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