#data-driven-strategies

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Marketing tech
fromAbove the Law
1 month ago

Lawyers Hate Marketing But This Might Make Them Hate It Less - Above the Law

Lawyers often struggle with marketing due to a lack of overlap between legal skills and sales, necessitating strategic approaches.
fromDigiday
1 month ago

The state of DTC marketing in 2025: How brands and agencies are leveraging data and automation to fuel ROI

DTC brands are adapting to rising costs by focusing on data-driven strategies, AI, and automation to improve ROI and revenue growth.
fromClickUp
2 months ago

CRM Advertising: Benefits, Strategies, and How It Works

CRM advertising transforms how businesses connect with customers through targeted campaigns informed by data.
fromAdweek
2 months ago

Why Retail Media Needs Creators Who Convert

Marketers should assess content reach alongside creators' following.
Brands must be ready to scale quickly as content gains traction.
Consumers prefer authentic, non-polished creators over highly produced content.
Marketing tech
fromAbove the Law
3 months ago

Elevating Legal Marketing Through Strategy, Coaching, And Technology - Above the Law

Legal marketing is evolving rapidly, necessitating empathy, strategy, collaboration, and technological proficiency.
Coaching lawyers to understand their pain points is essential for effective business development.
fromCmxhub
1 year ago

Ready to Nerd Out About Community Data? Join Richard Millington's Workshop at CMX Summit 2023

CMX Summit 2023 features a hands-on workshop by Richard Millington focusing on data-driven improvements for community management.
Marketing tech
fromForbes
4 months ago

Cutting-Edge Marketing Practices For Spurring International Growth

Businesses are leveraging AI in marketing to reduce costs and improve customer targeting.
Marketing tech
fromMarTech
4 months ago

How CMOs can stay ahead in a rapidly evolving ai-driven marketing landscape | MarTech

Today's CMOs must embrace AI and data to enhance customer experience and drive marketing strategies.
Boston Red Sox
fromMLB Trade Rumors
4 months ago

Millions, Medicals, and Maybes: The Maddening Art of Assessing Player Health

Injury risk forecasting in baseball is complex and often unsatisfactory, requiring a deeper understanding of assessment flaws.
Marketing tech
fromThe Drum
4 months ago

5 ways brands can bag more customers with retail media

Retail media is rapidly becoming the fastest-growing digital advertising channel, providing brands with direct access to engaged shoppers.
Marketing tech
fromForbes
5 months ago

Prompting, Fine-Tuning, RAG And AI Agents For Future Marketing

Businesses must choose the right AI approach in digital marketing based on their scale and strategic goals.
fromstupidDOPE
5 months ago

Unlocking the Power of 3rd-Party Targeting for Silly Nice with Brandify | stupidDOPE

Instead of casting a wide, inefficient net, Silly Nice's campaigns laser-target consumers based on behavioral data, maximizing ad spend and improving conversion rates.
Marketing tech
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