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fromPractical Ecommerce
2 weeks ago
E-Commerce

The Real Test of Unified Commerce

Unified commerce combines multiple retail systems for an integrated view of customers and products, enhancing shopping and operational experiences.
fromEntrepreneur
4 months ago
Marketing

Don't Bank on Holiday Sales to Save Your Bottom Line - Here's How to Engage the Discount-Driven Customer Year-Round | Entrepreneur

Retail brands must develop year-round customer engagement strategies beyond holiday sales to mitigate risks in a discount-driven marketplace.
E-Commerce
fromPractical Ecommerce
2 weeks ago

The Real Test of Unified Commerce

Unified commerce combines multiple retail systems for an integrated view of customers and products, enhancing shopping and operational experiences.
fromEntrepreneur
4 months ago
Marketing

Don't Bank on Holiday Sales to Save Your Bottom Line - Here's How to Engage the Discount-Driven Customer Year-Round | Entrepreneur

Retail brands must develop year-round customer engagement strategies beyond holiday sales to mitigate risks in a discount-driven marketplace.
more#retail-strategy
fromAdweek
2 months ago
Marketing

Unpacking the Future of Retail vs. National Media With Wella and Reckitt

Brands are adjusting budget allocations to integrate retail and brand media effectively.
Current measurement techniques are inadequate; strategic metrics include CLV and brand lift.
The effectiveness of retail media relies on creative maturity and platform differentiation.
fromRetail Brew
3 months ago
Miscellaneous

Consumers prefer online marketplaces to brands' sites or search engines, survey

Marketplaces dominate online shopping preferences, with 63% favoring them over brand websites.
47% of consumers use marketplaces for product discovery, surpassing traditional search engines.
Impulsive buying is common among consumers, with 56% acknowledging unplanned purchases.
Miscellaneous
fromEntrepreneur
3 months ago

Could Easier Cancellations Build Customer Loyalty? | Entrepreneur

New FTC rules will simplify cancellation processes for subscriptions, contrasting with the ease of signing up.
The subscription market is predicted to grow significantly, stressing the need for transparent cancellation practices.
fromMarTech
8 months ago
Marketing tech

Retailers struggle to identify site visitors | MarTech

Retailers are struggling to identify a large percentage of their site visitors, impacting repeat purchase rates.
Identifying visitors leads to higher repeat purchase rates, but many retailers are only successful in recognizing a small percentage of their customers.
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