#email-deliverability

#email-deliverability

Implement email authentication protocols to ensure better delivery to Gmail.

Consider using a transactional email service for more reliable email delivery.

The author has ceased working with cold email senders due to frustration with client expectations and misconceptions about deliverability.

Businesses spend heavily on email marketing but struggle with inbox placement, costing them revenue.

Spam filtering is the top barrier affecting email marketing effectiveness for many companies.

Gmail and Yahoo's February 2024 rules require email authentication, easy unsubscribes, and monitoring spam complaints to ensure deliverability.

Spamtraps are real email addresses but aren't used by individuals, making them 'non-existent' in terms of permission.