#emotional-messaging

#emotional-messaging

Great copy doesn't start with writing; it starts with understanding who you are writing for. To create high-converting assets, you must tap into your customers' specific pain points, fears, motivations, and desires. When interviewing clients, you need to move past surface-level answers. Audrey Chia recommends asking specific questions to uncover their emotional state: "What are you actually most afraid of?" "What is stopping you from taking action?"