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fromSouth China Morning Post
1 week ago

Customer-led, future-focused: how HSBC and its global fund partners are building wealth solutions shaped by customers' voices

HSBC's Pulse Check survey showed that nearly 68% of local customers expect no change or improvement in their wealth position by year-end, despite global uncertainties.
Wearables
#ai
Marketing tech
fromSilicon Canals
4 months ago

AI Tool of the Week: Meet Conveo, an AI-powered interviewer for smarter market research - Silicon Canals

Conveo revolutionizes customer research using AI, making it faster, cost-effective, and more insightful.
Marketing tech
fromMarTech
4 months ago

How are marketers using AI to create hyper-personalized experiences? | MarTech

AI enhances hyper-personalization in marketing through advanced data analysis, real-time personalization, and content creation.
Marketing tech
fromSilicon Canals
4 months ago

AI Tool of the Week: Meet Conveo, an AI-powered interviewer for smarter market research - Silicon Canals

Conveo revolutionizes customer research using AI, making it faster, cost-effective, and more insightful.
Marketing tech
fromMarTech
4 months ago

How are marketers using AI to create hyper-personalized experiences? | MarTech

AI enhances hyper-personalization in marketing through advanced data analysis, real-time personalization, and content creation.
more#ai
fromMedium
1 week ago

From Anchors Down-to BottomsUp Anchors in your business. And what still Anchors you today!

Anchors differ at various stages of business development; they can include flagship products, R&D, services, or repeat business, which eventually drive revenue and profitability.
Business
fromBusiness Insider
2 weeks ago

How AI is helping America's biggest car manufacturer stay on top

General Motors employs AI to enhance vehicle production, maintenance, and marketing while navigating challenges in infrastructure and employee support.
#marketing
fromForbes
1 month ago
Marketing tech

How To Use AI To Test Ideas, Refine Marketing, And Grow Smarter

AI tools now make market research more accessible for entrepreneurs, enhancing the importance of customer insights.
Marketing tech
fromMarTech
4 months ago

Are synthetic audiences the future of marketing testing? | MarTech

Synthetic audience testing offers marketers a sophisticated alternative to traditional focus groups, utilizing digital avatars for customer insights.
Marketing tech
fromMarTech
4 months ago

Are synthetic audiences the future of marketing testing? | MarTech

Synthetic audience testing offers marketers a sophisticated alternative to traditional focus groups, utilizing digital avatars for customer insights.
more#marketing
Marketing tech
fromForbes
1 month ago

18 Powerful Ways AI Can Help SMBs Elevate Their Marketing

AI enhances marketing for small and medium-sized businesses by streamlining processes and personalizing campaigns.
Marketing tech
fromMarTech
1 month ago

Clay and Gong integration may be the missing link in ABM | MarTech

ABM programs can leverage sales call insights for better personalization, moving beyond static data and assumptions.
fromForbes
2 months ago

5 ChatGPT Prompts To Accurately Predict If A Customer Will Buy

Stop chasing the tire-kickers and learn to identify actual buyers quickly with targeted questions that illuminate their buying intentions and commitment levels.
Marketing tech
Marketing tech
fromMarTech
2 months ago

Time to First Value: The CX metric you can't afford to ignore | MarTech

Customers need to experience value quickly to justify their investment.
Time to First Value (TTFV) is crucial for customer retention and satisfaction.
fromThe Drum
2 months ago

Smarter product assortments can lead to impressive increases in sales

Making data-backed retail media decisions helps boost traffic and sales, explains Beth Mercer at Croud.
Marketing tech
fromEntrepreneur
2 months ago

Is It Time to Pivot Your Business? 3 Clear Signs You Shouldn't Ignore | Entrepreneur

Many business leaders still see a pivot as a sign of failure. That mindset is not only outdated - it's dangerous. In fast-moving markets driven by rapid technological change, staying the course can be riskier than changing direction.
Startup companies
fromBusiness Insider
2 months ago

Qualtrics' president of product has a vision for agentic AI in the workplace: 'We're going to operate in a multiagent world'

AI is no longer just in the back office. It's front and center in every customer and employee conversation, and it's being brought to organizations in ways they can tangibly see and benefit from.
Artificial intelligence
fromBusiness Insider
3 months ago

A Fiserv VP tapped AI to get better customer feedback. She explains how the tech is 'cracking the code' on pain points.

Fiserv enhances customer insight and experience using AI-powered surveys for direct communication.
#product-management
more#product-management
Marketing tech
fromThe Drum
3 months ago

Judge of the Day: Fleur Elliott, head of marketing, APAC at Amazon Fresh

Fleur Elliott emphasizes the importance of brand positioning and customer insights in competitive markets.
Startup companies
fromEntrepreneur
4 months ago

Every Successful Startup I've Worked With Has This In Common | Entrepreneur

Focusing on service before product development leads to better customer insights and successful startups.
fromHackernoon
55 years ago

The HackerNoon Newsletter: Swift init(), Once and for All (3/21/2025) | HackerNoon

The tech landscape continues to evolve with major insights about cryptocurrencies, SaaS marketing strategies, and the importance of effective communication with customers.
Marketing tech
fromHackernoon
1 year ago

Your Next Content Breakthrough Isn't on Google-It's Buried in Your Last 10 Customer Calls | HackerNoon

Customer insights from every platform are crucial for effective content strategy.
Data science
fromForbes
4 months ago

Bringing Your First-Party Data To Life In 2025

First-party data is crucial for leveraging customer insights and improving ROI for businesses.
The shift from third-party to first-party data has been slow despite its recognized importance.
Marketing tech
fromForbes
4 months ago

Cutting-Edge Marketing Practices For Spurring International Growth

Businesses are leveraging AI in marketing to reduce costs and improve customer targeting.
fromAbove the Law
4 months ago

Lawyers In The Room: How Joining Customer Conversations Drives Business Wins - Above the Law

Active participation in sales calls enables legal professionals to understand customer concerns and contribute effectively to closing deals.
Marketing tech
fromForbes
4 months ago

Harnessing Data-Driven Marketing To Propel Growth

Data-driven marketing is essential for effective strategy and enhanced business performance.
Personalization through data analysis boosts customer satisfaction and engagement.
UX design
fromMedium
5 months ago

User Research is not optional: arguing like Socrates will help you prove it

User research is essential for informed product development.
fromClickUp
5 months ago

10 Best Customer Insight Tools to Understand Clients in 2025

Customer insight tools analyze customer behavior and drive purchase satisfaction through extensive data collection and analysis.
fromMarTech
5 months ago

The 14 best HubSpot updates from January 2025 | MarTech

HubSpot's January 2025 updates enhance team performance through workload management, content optimization, and improved tracking of key performance metrics.
fromTechRadar
5 months ago

Unlocking business transformation: the power of marketing data and technology

Digital transformation is essential for businesses amidst rising expectations and economic challenges.
Effective utilization of marketing technology plays a critical role in successful business transformation.
fromClickUp
6 months ago

How to Create a CRM Dashboard (With Templates)

Effective customer relationship management (CRM) is essential for sales teams to succeed, ensuring informed decision-making guided by accurate data.
Artificial intelligence
fromDigiday
7 months ago

Q&A: How Amazon Ads and PMG are unlocking performance with AI-driven programmatic

AI-driven decision-making is revolutionizing programmatic advertising efficiency and effectiveness.
Collaborative innovation between Amazon DSP and PMG is unlocking new brand potential.
Digital marketing fundamentals remain, but advancements in speed and accuracy are transforming execution.
fromLondon Business News | Londonlovesbusiness.com
10 months ago

Upgrade your hotel experience with the perfect supplies - London Business News | Londonlovesbusiness.com

Small details in hospitality supplies significantly enhance guest experiences.
Understanding your guests' needs is key to selecting appropriate hotel supplies.
fromITPro
10 months ago

What open banking means for the future of online transactions

Open banking enhances online payment transactions by providing speed, security, and personalized services through customer data.
fromInc.com
11 months ago

5 Strategies for Effective Social Listening to Understand Customers and Refine Your Brand

In the past, brands had complete control over their image. However, thanks to social media and online reviews, consumers now play a significant role in shaping brand perception.
Marketing
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