#customer-insights

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Marketing tech
fromLondon Business News | Londonlovesbusiness.com
2 days ago

The impact of conversation intelligence on customer engagement - London Business News | Londonlovesbusiness.com

Conversation intelligence uses AI-driven analysis of customer interactions to reveal sentiment, trends, and pain points that enable data-driven improvements and stronger customer engagement.
Marketing tech
fromForbes
1 week ago

Inside DISH Network's Heartland Pivot to Reduce Churn & Build Loyalty

DISH faced slowing, costly subscriber growth due to cord-cutting and competition, prompting on-the-ground research led by customer insights to find new growth markets.
fromClickUp
1 month ago

Market Research Process: Steps to Gather Actionable Insights

Market research is the process of collecting, analyzing, and interpreting data, providing insights into target audiences, competitors, and market conditions, enabling informed business decisions.
Marketing
fromSouth China Morning Post
1 month ago

Customer-led, future-focused: how HSBC and its global fund partners are building wealth solutions shaped by customers' voices

HSBC's Pulse Check survey showed that nearly 68% of local customers expect no change or improvement in their wealth position by year-end, despite global uncertainties.
Wearables
fromMedium
1 month ago

From Anchors Down-to BottomsUp Anchors in your business. And what still Anchors you today!

Anchors differ at various stages of business development; they can include flagship products, R&D, services, or repeat business, which eventually drive revenue and profitability.
Business
Cars
fromBusiness Insider
1 month ago

How AI is helping America's biggest car manufacturer stay on top

General Motors employs AI to enhance vehicle production, maintenance, and marketing while navigating challenges in infrastructure and employee support.
Marketing tech
fromForbes
2 months ago

How To Use AI To Test Ideas, Refine Marketing, And Grow Smarter

AI tools now make market research more accessible for entrepreneurs, enhancing the importance of customer insights.
Marketing tech
fromForbes
2 months ago

18 Powerful Ways AI Can Help SMBs Elevate Their Marketing

AI enhances marketing for small and medium-sized businesses by streamlining processes and personalizing campaigns.
Marketing tech
fromMarTech
3 months ago

Clay and Gong integration may be the missing link in ABM | MarTech

ABM programs can leverage sales call insights for better personalization, moving beyond static data and assumptions.
fromForbes
3 months ago

5 ChatGPT Prompts To Accurately Predict If A Customer Will Buy

Stop chasing the tire-kickers and learn to identify actual buyers quickly with targeted questions that illuminate their buying intentions and commitment levels.
Marketing tech
Marketing tech
fromMarTech
3 months ago

Time to First Value: The CX metric you can't afford to ignore | MarTech

Customers need to experience value quickly to justify their investment.
Time to First Value (TTFV) is crucial for customer retention and satisfaction.
Marketing tech
fromThe Drum
3 months ago

Smarter product assortments can lead to impressive increases in sales

Data-driven decisions enhance retail media strategies and improve sales performance.
fromEntrepreneur
4 months ago

Is It Time to Pivot Your Business? 3 Clear Signs You Shouldn't Ignore | Entrepreneur

Many business leaders still see a pivot as a sign of failure. That mindset is not only outdated - it's dangerous. In fast-moving markets driven by rapid technological change, staying the course can be riskier than changing direction.
Startup companies
fromBusiness Insider
4 months ago

Qualtrics' president of product has a vision for agentic AI in the workplace: 'We're going to operate in a multiagent world'

AI is no longer just in the back office. It's front and center in every customer and employee conversation, and it's being brought to organizations in ways they can tangibly see and benefit from.
Artificial intelligence
Growth hacking
fromLogRocket Blog
5 months ago

A case against MVPs: Why I've grown to hate "The Lean Startup" - LogRocket Blog

MVPs, while useful, have significant drawbacks that can lead to inefficiencies and misguided focus for product managers.
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