#engagement-metrics

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#social-media
fromThe Verge
3 weeks ago
Media industry

On TikTok, YouTube, X, and everywhere, 'views' are lies

View counts on social media are misleading and not a true measure of engagement.
Despite being ubiquitous, views do not equate to genuine content experience.
fromSocial Media Today
2 weeks ago
Social media marketing

Report Looks at Best-Performing LinkedIn Post Types for 2025

Socialinsider's analysis of LinkedIn posts provides insights on performance benchmarks and post types for brands.
Video performs well on LinkedIn, but insights may vary depending on the type of page analyzed.
fromThe Verge
3 weeks ago
Media industry

On TikTok, YouTube, X, and everywhere, 'views' are lies

View counts on social media are misleading and not a true measure of engagement.
Despite being ubiquitous, views do not equate to genuine content experience.
fromSocial Media Today
2 weeks ago
Social media marketing

Report Looks at Best-Performing LinkedIn Post Types for 2025

Socialinsider's analysis of LinkedIn posts provides insights on performance benchmarks and post types for brands.
Video performs well on LinkedIn, but insights may vary depending on the type of page analyzed.
more#social-media
Artificial intelligence
fromMarTech
1 month ago

More consumers using genAI tools to research purchases: Adobe | MarTech

Generative AI traffic to U.S. retail sites surged by 1,300% during the 2024 holiday season, introducing notable engagement.
Mobile UX
fromLogRocket Blog
1 month ago

Sustainable UX: Prioritizing sustainability vs. engagement - LogRocket Blog

UX design impacts sustainability despite being digital, as it relies on non-renewable resources and energy consumption.
Balancing sustainability and engagement metrics is crucial for responsible UX design.
Marketing tech
fromExchangewire
2 months ago

GumGum Study: 94% of Consumers Across the US, UK & Canada Prefer Contextual Ads Over Identity-Based Ads

Consumers overwhelmingly prefer contextually relevant ads, emphasizing the importance of privacy alongside relevance in advertising experiences.
fromClickUp
3 months ago
Marketing

7 Free Social Media Audit Templates | ClickUp

Conducting regular social media audits is essential for optimizing marketing efforts and understanding audience engagement.
#digital-marketing
fromForbes
4 months ago
Marketing

Council Post: Understanding And Making Use Of The Mysterious Organic Traffic Boost With Paid Google Ads

Google Ads indirectly boost organic search rankings by improving engagement metrics and brand visibility, not through direct algorithmic benefits.
fromForbes
5 months ago
Web design

Council Post: SEO Value In The Age Of AI: Why Content Quality Still Reigns Supreme

Quality and engagement metrics are now paramount in SEO.
Google has shifted focus from content volume to user engagement.
fromShopify
4 months ago
Marketing

How To Make Money With Pay-Per-Click Advertising (2024) - Shopify

PPC advertising is a cost-effective method to reach targeted audiences, charging only for those who engage with ads.
fromForbes
4 months ago
Marketing

Council Post: Understanding And Making Use Of The Mysterious Organic Traffic Boost With Paid Google Ads

Google Ads indirectly boost organic search rankings by improving engagement metrics and brand visibility, not through direct algorithmic benefits.
fromForbes
5 months ago
Web design

Council Post: SEO Value In The Age Of AI: Why Content Quality Still Reigns Supreme

Quality and engagement metrics are now paramount in SEO.
Google has shifted focus from content volume to user engagement.
fromShopify
4 months ago
Marketing

How To Make Money With Pay-Per-Click Advertising (2024) - Shopify

PPC advertising is a cost-effective method to reach targeted audiences, charging only for those who engage with ads.
more#digital-marketing
UX design
fromClickUp
4 months ago

How to Track User Onboarding Metrics for Better Engagement

Improving user onboarding metrics is crucial to reduce drop-off rates and enhance customer retention.
#content-creation
fromShopify
5 months ago
Marketing

How To Go Viral on YouTube: 10 Tips for Ecommerce (2024) - Shopify

To go viral, focus on high-quality, unique content and proper optimization techniques.
Engagement metrics, quality content, and originality are key factors in achieving virality on video platforms.
fromABC7 San Francisco
6 months ago
Social media marketing

Instagram confirms it lowers the quality of less popular videos

Instagram reduces video quality for posts with lower engagement, saving higher quality for popular content.
fromTechCrunch
6 months ago
Miscellaneous

Instagram is lowering video quality for unpopular videos | TechCrunch

Instagram adjusts video quality based on a video's popularity, impacting visibility for creators differently.
fromShopify
5 months ago
Marketing

How To Go Viral on YouTube: 10 Tips for Ecommerce (2024) - Shopify

To go viral, focus on high-quality, unique content and proper optimization techniques.
Engagement metrics, quality content, and originality are key factors in achieving virality on video platforms.
fromABC7 San Francisco
6 months ago
Social media marketing

Instagram confirms it lowers the quality of less popular videos

Instagram reduces video quality for posts with lower engagement, saving higher quality for popular content.
fromTechCrunch
6 months ago
Miscellaneous

Instagram is lowering video quality for unpopular videos | TechCrunch

Instagram adjusts video quality based on a video's popularity, impacting visibility for creators differently.
more#content-creation
Miscellaneous
fromSocial Media Today
6 months ago

Instagram Downgrades Video Quality for Less Viewed Clips

Instagram adjusts video quality based on viewer engagement, prioritizing high-quality videos initially but lowering quality if views decline.
fromTechCrunch
6 months ago
Marketing

X changes creator payouts to depend on engagement, not ads | TechCrunch

X is shifting creator payments from ad revenue to direct engagement incentives, which may impact content quality and strategy.
fromDigiday
10 months ago
Marketing

How influencer agencies vet and navigate past fake influencers and followers

Agencies face challenges in verifying authenticity and engagement metrics in influencer marketing due to the rise of virtual influencers and AI-generated content.
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