#engagement-metrics
#engagement-metrics
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fromThe Drum
5 days agoShort-form video drives engagement on branding campaigns while long-form boosts calls-to-action
A study conducted by Opera Mediaworks has revealed that shorter mobile video creative - at six to eight seconds - is the optimal length for branding campaigns, delivering on average 36 per cent higher engagement levels than long form, and providing the best return on driving traffic. The study found that overall, video is a more effective ad format for mobile. Regardless of length, video on mobile drives click-through rates double to that of online video, according to eMarketer.
Social media marketing
fromBuffer: All-you-need social media toolkit for small businesses
4 months agoSocial Media Engagement: 9 Ways to Boost Yours + Why it Matters
Social media engagement requires both audience interactions and responsive creator behavior to build authentic human connection and community beyond raw metrics.
fromSocial Media Today
5 months agoMeta Merges More Data Points into 'Views'
Instagram has shifted to using "Views" as its primary metric, replacing traditional engagement stats like "plays" and "impressions". This change aligns with Meta's focus on cumulative engagement data to provide a clearer understanding of content performance across its platforms. The deprecation of the "impressions" and "page fans" metrics simplifies the way users can analyze their reach and engagement on Facebook and Instagram.
Digital life
fromeLearning Industry
6 months ago10+1 Ways To Measure True Engagement In Digital Learning
Behavioral engagement includes tracking how often learners log in, how long they stay on a course page, and their interactions with quizzes and discussions, but doesn't necessarily equate to true learning.
Online learning
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