Online Community Development
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8 hours agoWhy Humanizing Your Mission Is the Key to Better Engagement
Emotional connection in video content is essential for engagement and conversions.
I started writing "The Human Scale," I guess many years ago because I spent so many years in the region. But I knew when I was writing this book that it was a dangerous book because people feel so strongly, one side or the other, and they're deaf to hearing any excuses or explanations for behavior from the other side. And that was a challenge. When things get black and white, that's when it gets really dangerous.