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Marketing tech
fromThe Drum
2 days ago

Claritas wins Amazon certification - and potential blueprint for simplifying commerce media

Claritas's Clair AI, certified to run across Amazon Ads inventory, enables real-time optimization, sharper personalization, and simplified measurement across commerce media channels.
Marketing tech
fromDigiday
4 months ago

Amid 2025's signal crisis, identity graphs are boosting efficiency

Marketers must adapt to diminishing consumer targeting signals due to regulatory changes and cookie loss, utilizing identity graphs for better customer engagement.
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