Marketing techfromThe Drum4 days agoThe evolution of creativity in video advertising: How far have we come? And where are we headed?Video advertising creativity now extends beyond narrative into interactive, personalised, and technology-enabled formats driven by data and new screens.
Marketing techfromTechCrunch8 months agoYouTube introduces an interactive product feed for shoppable TV ads | TechCrunchYouTube is enhancing its advertising with new interactive shoppable formats to engage viewers during TV ads.