I walked into a quarterly business review, confident in our marketing metrics. We were hitting or surpassing every KPI, and I presented our achievements with pride. My CEO made a statement that stopped me in my tracks: "Marketing success means nothing unless the company as a whole is winning." That moment was a turning point.
Having a basic UX strategy is no longer enough. There are an overwhelming number of digital products and services available, so having an aligned UX strategy will ensure you are fulfilling what you promised your customers, building brand loyalty, trust and advocacy. To truly understand the scope of a UX strategy, you need to evaluate the three primary components: a vision of intent; goals and measures of success; and a comprehensive plan.
You spend months building a strategic plan, but when it comes to execution? Your approach feels generic or slow to pivot. Only 43% of executives believe their company is good at evaluating how well it can carry out its strategy. This is the exact gap that kills momentum and leaves you feeling like you're fighting an uphill battle. In this post, you'll discover how leading organizations use industry-specific playbooks to close those gaps.
Gabriel Shaoolian is the CEO & Founder of Digital Silk, an award-winning agency for brand strategy, custom sites, and data-driven marketing. Enterprise change is a necessity. Yet, despite investing substantial resources into technology and consulting, many brands still struggle to see the desired outcomes. According to McKinsey, 70% of transformation programs end up falling short of their goals. Gartner adds that companies with strong digital leadership are three times more likely to navigate these changes successfully.
