You spend months building a strategic plan, but when it comes to execution? Your approach feels generic or slow to pivot. Only 43% of executives believe their company is good at evaluating how well it can carry out its strategy. This is the exact gap that kills momentum and leaves you feeling like you're fighting an uphill battle. In this post, you'll discover how leading organizations use industry-specific playbooks to close those gaps.
Gabriel Shaoolian is the CEO & Founder of Digital Silk, an award-winning agency for brand strategy, custom sites, and data-driven marketing. Enterprise change is a necessity. Yet, despite investing substantial resources into technology and consulting, many brands still struggle to see the desired outcomes. According to McKinsey, 70% of transformation programs end up falling short of their goals. Gartner adds that companies with strong digital leadership are three times more likely to navigate these changes successfully.