#logo-evolution

[ follow ]
#brand-refresh #publishing-industry #brand-identity #visual-design #dunkin-history #brand-mascots
Graphic design
fromFast Company
6 days ago

How Penguin Random House set its penguin logo free

Penguin Random House UK launched 'Playful Penguins,' hand-drawn illustrations showing the penguin in dynamic poses, expanding the brand beyond its static logo while maintaining the iconic orange oval as the core mark.
Marketing
fromTasting Table
2 months ago

The 1950s Dunkin' Logo Featured Its Long-Lost Mascot - Tasting Table

Dunkin' introduced Dunkie, a donut-and-teacup mascot in the 1950s; later rebranded with a pink wordmark and memorable spokespeople like Fred the Baker.
Design
fromFast Company
8 months ago

Bentley modernized its logo without pulling a Jaguar

Bentley has unveiled a radical redesign of its emblem, retaining traditional elements while introducing a more modern and minimalist appearance.
[ Load more ]