Marketing techfromExchangewire4 weeks agoHave Your Question Answered on the MadTech Podcast!Submit ad tech questions to the ExchangeWire team for monthly MadTech Podcast mailbag episodes where listener queries are answered.
Marketing techfromThe Drum4 months agoMadtech: 4 key challenges and solutions for marketersUnifying martech and adtech (madtech) is required to overcome fragmentation in consumer attention, departmental silos, and measurement to improve media ROI.