#mainstreaming

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Digital life
fromFast Company
3 days ago

3 shifts in crypto into 2026

Mainstream crypto adoption is quietly increasing through practical use cases, making digital assets more accessible without technical or financial expertise.
Mindfulness
fromYoga Journal
3 months ago

Yoga in the 1990s: Madonna, Modern Mats, and the Mainstream

Yoga moved from niche spiritual practice to mainstream fitness and fashion in 1990s America, driving widespread adoption and sparking cultural appropriation.
fromBrooklynVegan
5 months ago

Read an excerpt of new indie rock book 'Such Great Heights' on "the gentrification of indie folk"

The recent stomp clap discourse sparked a lot of conversations about how the divisive 2010s subgenre grew out of 2000s indie-folk, and the evolution (and "gentrification") of the latter is actually something that Stereogum managing editor Chris DeVille tackles in his upcoming book Such Great Heights: The Complete Cultural History of the Indie Rock Explosion, which comes out this Tuesday (8/26) via St. Martin's Press.
Music
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