#mars-inc

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#product-placement #et-the-extra-terrestrial #film-history #marketing-missed-opportunity #merger #kellanova #ftc
Independent films
fromTasting Table
2 weeks ago

Steven Spielberg Didn't Plan For Reese's Pieces In E.T. - Then This Happened - Tasting Table

Mars, Inc. rejected the opportunity to feature M&Ms in E.T., leading Reese's Pieces to become iconic in cinema history through a landmark product placement.
European startups
fromFortune
8 months ago

Snack stars are aligning as the FTC clears the $36 billion Mars-Kellanova merger for launch

Kellanova shares increased after the merger with Mars Inc. cleared U.S. regulators.
SF food
fromTasting Table
9 months ago

What Is Titanium Dioxide And Will Its Absence Change The Flavor Of Skittles? - Tasting Table

Mars Inc. will remove titanium dioxide from Skittles production by 2025 due to safety concerns and public demand.
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