The most expensive brands are often at eye level, while cheaper products tend to be on the bottom shelves. For example, PG Tips (£2.98 for an 80-pack) commandeered the top three shelves in Asda's tea aisle, while its own-label tea bags sat on the bottom shelves (£2 for an 80-pack).
In "Jurassic World: Rebirth," the overuse of product placement transforms the experience into a mere commercial venture, overshadowing the narrative and entertainment value.
Planograms help stores maximize available space, ensuring that products are displayed effectively to enhance visibility and drive more sales.
In a distinctive marketing twist, Anna Sokratov suggests using a galvanized steel trash can as the mascot for Jeppson's Malört, reflecting the product's perceived unappeal yet enduring quality. This unexpected approach effectively captures the essence of Malört’s branding.