fromwww.theguardian.com
4 days agoBig-brand authors: it isn't in our genes | Brief letters
Nigel Newton asserts that We are programmed deep in our DNA to be comforted by the authority and the reliability of big brand names (AI can help authors beat writer's block, says Bloomsbury chief, 27 October). Hmm. Writers tend to see that certain authors being turned by publishers into big brands is a function of our economic system rather than our genetic makeup, a process backed up by the money that publishers spend on marketing and publicity.
UK politics