#mental-availability

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#b2b-marketing
fromMarTech
1 week ago
Marketing tech

How to build lasting buyer momentum in B2B marketing | MarTech

Connect sustained brand mental availability to identifiable buying triggers to create long-term B2B buyer momentum instead of relying on short-term campaigns.
fromMarTech
7 months ago
Marketing tech

Bridging the gap between mental availability and momentum in B2B | MarTech

B2B marketing must connect mental availability to buying triggers for future growth.
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