Fox is teaming with top creator Dhar Mann as it races to win micro drama fans
Fox partners with Dhar Mann Studios to produce a 40-title slate of micro dramas for My Drama, expanding mobile-focused scripted content and distribution.
Soapy micro dramas face a reckoning in 2026 after capturing Hollywood's attention
Micro dramas (verticals) surged in 2025, generating significant viewer-paid revenue and non-union jobs while facing criticism, high marketing costs, and uncertain sustainability.
5 Hollywood companies from Fox to Disney that are looking to capitalize on soapy 'micro dramas'
Hollywood studios and tech companies are investing in mobile-first micro dramas—short, low-budget vertical episodes from Asia monetized through cliffhangers and in-app payments.
These salacious, bite-sized soaps have become a $1.3 billion business in the US
Micro drama apps will generate $3 billion globally this year outside China, driven mainly by viewer payments and led by the U.S. market at $1.3 billion.