Council Post: From Posters To Partnerships: What To Learn From Movie Marketing
Strategic collaborations in movie marketing have shifted from mere visibility to creating engaging experiences that allow consumers to immerse themselves in a film's narrative.
Barbarian proved word-of-mouth horror hits are still possible - but it's disappearing from streaming
'Barbarian' exemplifies effective horror marketing through secrecy and tension, standing out in a crowded film landscape where audiences are increasingly difficult to engage.
Marketing Campaigns Can Completely Change the Outcome of a Movie, and Modern Films Should Learn From the Past
Modern movie marketing suffers from over-exposure, diluting audience interest. Effective campaigns should balance intrigue with subtlety, learning from classic cases like 'Psycho'.
Studios embrace 'creator and meme culture' as movies like Twisters, Beetlejuice Beetlejuice memeify marketing
Movie marketers are increasingly leveraging memes and social media trends to engage audiences and ensure relevance, particularly for blockbuster releases.