#museum-branding

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Typography
fromFast Company
1 week ago

The Getty's new logo is a blocky tribute to its vast collections

The J. Paul Getty Trust redesigned its logo to create a unified brand identity across its museums, foundation, and research institutes.
Marketing
fromArchDaily
4 months ago

Louvres Around the World: The Export of Museums and Architecture as a Global Brand

Global museum brands transform cultural institutions into marketable symbols, exporting identity and architecture to position cities and exercise soft power.
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